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Serene (phone)
Serene is a mobile phone produced as a joint venture between Samsung Electronics and Bang & Olufsen. It was released in the last quarter of 2005 in Europe. It is available in select stores throughout the world and costs $1275 (~€1000).
Bang and Olufsen and Samsung have created a successor to the Serene, dubbed the Serenata. It features a slide out speaker and has a heavy focus on the music functions of the handset.
==The joint venture==
Bang & Olufsen and Samsung formed the joint venture with the aim of competing in the high end mobile phone market, primarily competing with several handsets from Nokia. The partnership has drawn on the design strengths of Bang & Olufsen and Samsung's mobile phone technology enabling Bang & Olufsen to re-enter the mobile phone market after an absence of several years and Samsung to expand into premium mobile phones.
It is not the first time that Bang & Olufsen has worked with other companies to produce mobile phones. Notably the BeoCom 9800 was produced with Philips and the BeoCom 9500 was produced in partnership with Ericsson.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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